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Think Outside the Branch

  • Jul 19
  • 2 min read

Serve more members, expand your brand, and connect instantly — with the powerful combination of AOne ATM + MiniBranch.

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Think Outside the Branchâ„¢: The Smarter Way for Credit Unions to Expand Without Building


In today’s digital-first world, the branch isn’t dead — it’s being redefined. Credit Unions no longer need to rely solely on brick-and-mortar to grow their presence or serve their members. Instead, they can deploy a smarter, more flexible model: one that combines physical access through AOne ATM and digital connection through MiniBranch.


It’s time to Think Outside the Branch™.


The New Growth Equation: AOne ATM + MiniBranch

What do Credit Unions really want?


  • More member access points

  • Lower overhead

  • Modern, digital-first service

  • Smart, localized brand visibility


With AOne ATM, you get fully managed, branded ATM placement in high-value locations — from SEG partners and retail hotspots to underserved areas. Add MiniBranch, and that ATM becomes a full-featured connection hub, allowing members and future members to engage instantly via:


  • AI-Powered Virtual Assistant

  • Live Texting & Chat

  • Language Translation Tools

  • Targeted 24/7 Marketing Messaging


ITM-Like Features Without the ITM Expense

ITMs are great — but they’re costly, complex, and often overkill for most Credit Unions. AOne ATM + MiniBranch delivers much of the member-facing functionality of an ITM, without:


  • Core integration headaches

  • High hardware costs

  • Expensive service contracts

  • Long rollout timelines


Instead, we bring you a modular, affordable solution that turns your ATM network into a modern member engagement platform.


Why Location Still Matters

Your members live, work, and shop outside your branches. That’s why AOne strategically places branded ATMs where they already are — giving you local visibility and expanding your footprint without breaking ground.


  • Reclaim and re-engage Select Employee Groups (SEGs)

  • Build community presence in retail and partner spaces

  • Bring your brand directly to members’ daily lives


Turn ATM Screens Into ROI Machines

With MiniBranch integrated, your ATM becomes more than a transaction point — it’s a 24/7 marketing channel.


  • Showcase loan promotions

  • Educate with financial wellness content

  • Run campaigns that actually drive results

  • Use rotating, targeted screens to boost product adoption


And because it’s browser-based, no core integration is required, and updates are instant.


The Future of Member Access Is Flexible, Affordable, and Always On

Credit Unions don’t need more square footage — they need more impact per location. The combination of AOne ATM and MiniBranch allows you to scale member service and marketing without scaling costs.


Key Takeaways:


  • Think Outside the Branch™ by using ATMs as true service hubs

  • Deliver ITM-like features through MiniBranch, without ITM expenses

  • Increase access, marketing, and ROI through one unified solution

  • Serve members where they are — digitally and physically


Ready to Think Outside the Branch?

Let’s talk about how AOne ATM + MiniBranch can position your Credit Union to win in the digital age — without the heavy lift.


 
 
 
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