Think Outside the Branch
- Jul 19
- 2 min read
Serve more members, expand your brand, and connect instantly — with the powerful combination of AOne ATM + MiniBranch.
Think Outside the Branchâ„¢: The Smarter Way for Credit Unions to Expand Without Building
In today’s digital-first world, the branch isn’t dead — it’s being redefined. Credit Unions no longer need to rely solely on brick-and-mortar to grow their presence or serve their members. Instead, they can deploy a smarter, more flexible model: one that combines physical access through AOne ATM and digital connection through MiniBranch.
It’s time to Think Outside the Branch™.
The New Growth Equation: AOne ATM + MiniBranch
What do Credit Unions really want?
More member access points
Lower overhead
Modern, digital-first service
Smart, localized brand visibility
With AOne ATM, you get fully managed, branded ATM placement in high-value locations — from SEG partners and retail hotspots to underserved areas. Add MiniBranch, and that ATM becomes a full-featured connection hub, allowing members and future members to engage instantly via:
AI-Powered Virtual Assistant
Live Texting & Chat
Language Translation Tools
Targeted 24/7 Marketing Messaging
ITM-Like Features Without the ITM Expense
ITMs are great — but they’re costly, complex, and often overkill for most Credit Unions. AOne ATM + MiniBranch delivers much of the member-facing functionality of an ITM, without:
Core integration headaches
High hardware costs
Expensive service contracts
Long rollout timelines
Instead, we bring you a modular, affordable solution that turns your ATM network into a modern member engagement platform.
Why Location Still Matters
Your members live, work, and shop outside your branches. That’s why AOne strategically places branded ATMs where they already are — giving you local visibility and expanding your footprint without breaking ground.
Reclaim and re-engage Select Employee Groups (SEGs)
Build community presence in retail and partner spaces
Bring your brand directly to members’ daily lives
Turn ATM Screens Into ROI Machines
With MiniBranch integrated, your ATM becomes more than a transaction point — it’s a 24/7 marketing channel.
Showcase loan promotions
Educate with financial wellness content
Run campaigns that actually drive results
Use rotating, targeted screens to boost product adoption
And because it’s browser-based, no core integration is required, and updates are instant.
The Future of Member Access Is Flexible, Affordable, and Always On
Credit Unions don’t need more square footage — they need more impact per location. The combination of AOne ATM and MiniBranch allows you to scale member service and marketing without scaling costs.
Key Takeaways:
Think Outside the Branch™ by using ATMs as true service hubs
Deliver ITM-like features through MiniBranch, without ITM expenses
Increase access, marketing, and ROIÂ through one unified solution
Serve members where they are — digitally and physically
Ready to Think Outside the Branch?
Let’s talk about how AOne ATM + MiniBranch can position your Credit Union to win in the digital age — without the heavy lift.


































