top of page

Think Outside the Branch

  • Jul 19
  • 2 min read

Serve more members, expand your brand, and connect instantly — with the powerful combination of AOne ATM + MiniBranch.

ree

Think Outside the Branch™: The Smarter Way for Credit Unions to Expand Without Building


In today’s digital-first world, the branch isn’t dead — it’s being redefined. Credit Unions no longer need to rely solely on brick-and-mortar to grow their presence or serve their members. Instead, they can deploy a smarter, more flexible model: one that combines physical access through AOne ATM and digital connection through MiniBranch.


It’s time to Think Outside the Branch™.


The New Growth Equation: AOne ATM + MiniBranch

What do Credit Unions really want?


  • More member access points

  • Lower overhead

  • Modern, digital-first service

  • Smart, localized brand visibility


With AOne ATM, you get fully managed, branded ATM placement in high-value locations — from SEG partners and retail hotspots to underserved areas. Add MiniBranch, and that ATM becomes a full-featured connection hub, allowing members and future members to engage instantly via:


  • AI-Powered Virtual Assistant

  • Live Texting & Chat

  • Language Translation Tools

  • Targeted 24/7 Marketing Messaging


ITM-Like Features Without the ITM Expense

ITMs are great — but they’re costly, complex, and often overkill for most Credit Unions. AOne ATM + MiniBranch delivers much of the member-facing functionality of an ITM, without:


  • Core integration headaches

  • High hardware costs

  • Expensive service contracts

  • Long rollout timelines


Instead, we bring you a modular, affordable solution that turns your ATM network into a modern member engagement platform.


Why Location Still Matters

Your members live, work, and shop outside your branches. That’s why AOne strategically places branded ATMs where they already are — giving you local visibility and expanding your footprint without breaking ground.


  • Reclaim and re-engage Select Employee Groups (SEGs)

  • Build community presence in retail and partner spaces

  • Bring your brand directly to members’ daily lives


Turn ATM Screens Into ROI Machines

With MiniBranch integrated, your ATM becomes more than a transaction point — it’s a 24/7 marketing channel.


  • Showcase loan promotions

  • Educate with financial wellness content

  • Run campaigns that actually drive results

  • Use rotating, targeted screens to boost product adoption


And because it’s browser-based, no core integration is required, and updates are instant.


The Future of Member Access Is Flexible, Affordable, and Always On

Credit Unions don’t need more square footage — they need more impact per location. The combination of AOne ATM and MiniBranch allows you to scale member service and marketing without scaling costs.


Key Takeaways:


  • Think Outside the Branch™ by using ATMs as true service hubs

  • Deliver ITM-like features through MiniBranch, without ITM expenses

  • Increase access, marketing, and ROI through one unified solution

  • Serve members where they are — digitally and physically


Ready to Think Outside the Branch?

Let’s talk about how AOne ATM + MiniBranch can position your Credit Union to win in the digital age — without the heavy lift.


 
 
 

2 Comments


As a trusted Microsoft partner specializing in Microsoft Dynamics solutions, we’re here to help businesses of all sizes transform their operations with powerful ERP (Enterprise Resource Planning) and Customer Engagement Solutions. With 20 plus years of experience and deep expertise in Microsoft Dynamics 365, we provide Microsoft ERP solutions designed to simplify processes, boost efficiency, and make your business run smoother.

Being a trusted Microsoft Dynamics partner, we make sure our solutions integrate seamlessly with Microsoft’s ecosystem, giving you a reliable, scalable platform that grows with your business. Whether you need to streamline financial management, optimize your supply chain, or improve customer relationships, we’ve got you covered. Our tailored ERP and CRM solutions are built to automate everyday tasks, freeing…

Like

a day ago

Like
Featured Posts
Recent Posts
Archive
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
bottom of page